Built by content creators, for content creators.

GCB Management was born out of lived experience at the intersection of law, business, and digital creativity. Before launching GCB Management, I spent several years working as a litigation attorney. Around that same time, my wife began building a thriving content creation brand in the home and design space. As her platform grew, I stepped in to help manage the behind-the-scenes work that no one sees, but that every successful creator knows all too well: contract reviews, brand negotiations, content planning, and everything in between.

What we discovered firsthand was a major imbalance in the influencer marketing ecosystem. While brands were supported by large, experienced teams, creators often had little more than a talent manager, someone who advocated on their behalf, but often lacked real-world experience in running a content creation business. The gap was especially clear when it came to the legal side of things: few managers had the skill set to properly interpret, draft, or negotiate contracts.

That’s where GCB Management comes in.

Founded in 2023, GCB Management is a talent management company built from the ground up by people who get it. We know what it takes to grow and sustain a digital brand because we’ve done it ourselves. We’ve walked in our clients’ shoes and we continue to do so. With a background in law and firsthand experience building a content business, we created GCB Management to be the kind of partner we wish we’d had from the beginning.

Today, we manage creators full-time, bridging the gap between art and business. And we haven’t looked back.